Red Bull

Red Bull's history began in 1984 when Dietrich Mateschitz, an Austrian businessman, and Chaleo Yoovidhya, a Thai entrepreneur, founded the company after discovering the Thai energy drink Krating Daeng. They adapted the formula to suit Western tastes and launched Red Bull Energy Drink in Austria in 1987, quickly gaining popularity in Europe and expanding globally through innovative marketing strategies and sponsorships of extreme sports and events. Today, Red Bull is one of the world's leading energy drink brands, known for its association with action sports and a dynamic lifestyle.